Automotive Infotainment Market Overview
The global
automotive infotainment market is estimated to secure
a CAGR of 5.91% during the forecast period.
Automotive infotainment has become a pivotal feature in modern vehicles,
seamlessly blending entertainment, connectivity, and information services to
enrich the driving experience. These integrated systems typically include
touchscreens, audio and video playback capabilities, and advanced connectivity
options. Drivers and passengers can access a plethora of features, ranging from
GPS navigation and smartphone integration to hands-free calling and multimedia
playback, ensuring a convenient and enjoyable journey. With the rise of technologies
like Apple CarPlay and Android Auto, automotive infotainment systems continue
to evolve, offering a harmonious blend of safety, convenience, and
entertainment within the confines of the vehicle.
As consumer expectations and technological innovations shape the
automotive industry, automotive infotainment systems play a crucial role in
distinguishing modern vehicles. The seamless integration of navigation,
communication, and entertainment features not only caters to the demand for
connectivity but also reflects the industry's commitment to providing a
sophisticated, user-friendly driving environment. These systems contribute
significantly to the overall appeal of a vehicle, making the in-car experience
more engaging and reflective of the increasingly connected and digitalized
world.
Get Free Sample Report of Automotive
In-Vehicle Infotainment Market
Key Competitors
The
key players of the Global Automotive Infotainment market are Delphi Automotive
PLC (UK)
Alpine Electronics
Inc. (Japan)
Harman International (US)
Continental AG (Germany)
Panasonic Corporation (Japan)
Pioneer Electronics (US)
Garmin Ltd (Switzerland)
DENSO CORPORATION (Japan)
KENWOOD Corporation (Japan)
and ALLGo Embedded Systems Pvt Ltd (India).
What is a Car Infotainment System/ Automotive
In-Vehicle Infotainment (IVI) System / In-Vehicle Infotainment (IVI) / In-car
entertainment System ?
Car Infotainment System / In-car entertainment /
Automotive In-Vehicle Infotainment (IVI) System / In-Vehicle Infotainment (IVI) System
refers to the suite of multimedia and recreational features integrated
into vehicles to enhance the driving experience for both the driver and
passengers. Over the years, in-car entertainment systems have evolved
significantly, incorporating advanced technologies to provide a wide range of
options for leisure and connectivity. Here are key aspects of Car
Infotainment System / In-car entertainment / Automotive In-Vehicle
Infotainment (IVI) System / In-Vehicle Infotainment (IVI) System:
- Audio
Systems: In-car entertainment often starts with audio
systems, ranging from basic stereos to high-end surround sound setups.
Users can enjoy music, podcasts, and radio broadcasts through various
sources, including traditional radio, CDs, USB drives, Bluetooth-enabled
devices, and streaming services.
- Video
Displays: Many modern vehicles come equipped with video
displays, often in the form of touchscreens, that support video playback.
Passengers can watch movies, TV shows, or other video content, either from
physical media, USB drives, or through connectivity with external devices.
- Navigation
Systems: In-car entertainment frequently integrates
navigation features to assist drivers in reaching their destinations. GPS
technology, displayed on the central screen, provides real-time maps,
turn-by-turn directions, and points of interest.
- Connectivity: In-car
entertainment systems emphasize connectivity with external devices,
particularly smartphones. Bluetooth technology enables hands-free calling,
text messaging, and audio streaming. Integration with platforms like Apple
CarPlay and Android Auto allows users to mirror their smartphone
interfaces on the car's display.
- Internet
Connectivity: Some advanced in-car entertainment systems offer
internet connectivity, either through built-in modems or by tethering to a
smartphone. This enables features such as live traffic updates, online
search, and streaming content directly from the internet.
- Voice
Recognition: To enhance safety and convenience, in-car
entertainment systems may incorporate voice recognition technology.
Drivers can control various functions, make calls, or change settings
using voice commands, minimizing distractions while driving.
Global Automotive Infotainment Market Highlights
Over
the past few years , the global market for automotive infotainment has
experienced potential growth, and it has been analyzed that the market will
grow at the same rate during the forecast period. During the forecast period,
the automotive infotainment market looks promising due to major driving factors
such as increased support for open source and standard application development
platforms, provision for smartphone integration with IVI systems and increased
demand for infotainment systems in vehicle mass production and the
incorporation of infotainment with other systems.
However,
the market also faces some challenges, such as various product lifecycles for
smartphones and embedded infotainment systems, driver disturbance, design
complexity, growing concerns about data protection, difficulties in
prioritizing content and others.
Automotive In-Vehicle Infotainment (IVI) System / In-Vehicle Infotainment
(IVI):
The Automotive In-Vehicle Infotainment (IVI) system is a sophisticated
integration of entertainment, information, and connectivity features within
vehicles, designed to provide an enhanced and enjoyable driving experience for
both drivers and passengers. This comprehensive system combines various
technologies to create a centralized interface that facilitates multimedia
playback, navigation, communication, and more.
Here's an overview of the key components and functionalities associated
with Automotive IVI systems:
- Multimedia
Integration: Automotive IVI systems support a wide array of
multimedia sources, including music, videos, and images. Drivers and
passengers can access content from USB drives, CDs, DVDs,
Bluetooth-enabled devices, or streaming services, ensuring a diverse and
personalized entertainment experience.
- Connectivity
Options: Seamless connectivity is a hallmark of
Automotive IVI systems. Bluetooth technology enables hands-free calling,
text messaging, and audio streaming from mobile devices, enhancing safety
and convenience on the road.
- Touchscreen
Interface: The majority of Automotive IVI systems utilize
intuitive touchscreen interfaces. This user-friendly display serves as a
centralized control hub, allowing easy access to various functions,
settings, and applications with just a touch.
Global Automotive Infotainment Segmentation
The
global automotive infotainment market has been analyzed based on operating
system and region.
On
the basis of the operating system, the market is divided into QNX, Microsoft, Linux,
and others. The QNX segment had the largest market share in 2018, and predicted
substantial growth over the forecast period. Linux is expected to take the lead
in this segment in the long term, as car manufacturers and their suppliers are
drawn by the advantages of the OS and its openness to open sources. While
Microsoft segment is projected to witness the highest growth over the forecast
period due to extensive use of the Microsoft platform by suppliers such as
Ford, Kia, Fiat, Nissan, Renesas, and Freescale.
Regional Analysis
In
terms of value, the North America market emerged as the leading region followed
by APAC and Europe. In terms of value, the US dominates the North America
automotive infotainment market in 2018 , and is expected to maintain its
dominance over the forecast period as well. As far as innovation in the car
industry is concerned, North America is a mature economy. Owing to the
increasing demand for passenger cars, the automotive industry expects a huge
investment from several giants. The whole automotive industry is undergoing a
revolution in North America and automotive infotainment plays a crucial role in
shaping the market. This market has seen a remarkable growth due to the major
driving factors such as a wide range of groundbreaking infotainment devices
that have turned into a revolution for the automotive sector.
Asia-Pacific
is without doubt one of the most promising regions worldwide for the automotive
market. Asia-Pacific has emerged as the fastest growing region on the global
automotive infotainment market, supported by the emerging economies and their
growing GDP. In addition , the growing population and per capita income also
created significant scope for the growth of both the automotive industry and
the infotainment market.
Europe
is expected to witness a healthy growth in the global automotive infotainment
market, which has also contributed significantly to the growth of the
automotive infotainment market in Europe due to the increasing demand for
premium or luxury vehicles. The thriving automotive industry in Europe is
translating directly Growing into the market for automotive infotainment. The
market for automotive infotainment benefits from core research and development
projects undertaken in this region by major automakers such as BMW, Volkswagen,
Ford and Renault. The automotive infotainment market is expected to see healthy
growth during the forecast period with manufacturers installing infotainment
systems in entry-level vehicles to gain greater market share.
Read more:
Electric
Vehicle Charging Station Market
No comments:
Post a Comment